Privacy Policy

1. Introduction

Bloomly.fit ("we," "us," or "our") is committed to protecting your privacy and handling your personal data responsibly and transparently. This Privacy Policy explains how we collect, use, store, and protect your information in accordance with applicable United States data protection standards and best practices.

By using our website (www.bloomly.fit) or engaging with our marketing and advertising services, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect personal and non-personal data necessary to provide and improve our services. The types of information we may collect include:

2.1. Personal Data

Information that identifies you directly or indirectly, such as:

• Full name
• Email address
• Phone number
• Company or business name
• Job title or role
• Billing and payment details (for service clients)
• Communications and inquiries sent via forms or email

2.2. Automatically Collected Data

When you visit our website, we automatically collect:

• IP address and geolocation (country or city level only)
• Browser type, operating system, and device type
• Referring URLs and time spent on our site
• Pages visited and click behavior

This information is gathered through cookies and analytics tools such as Google Analytics or Meta Pixel.

2.3. Cookies and Tracking Technologies

Cookies are small files stored on your device to enhance your browsing experience. We use cookies to:

• Improve website functionality and performance
• Measure marketing campaign effectiveness
• Personalize content and advertisements

You can manage or disable cookies in your browser settings, though some features may not function properly.

3. How We Use Your Information

We process personal data to serve legitimate business purposes, including:

• Providing and managing our marketing services
• Communicating with clients and responding to inquiries
• Personalizing content and improving user experience
• Analyzing performance metrics for website optimization
• Managing client relationships and contracts
• Sending updates, offers, or marketing materials (only with consent)
• Complying with U.S. legal obligations and tax requirements

We only process personal data that is relevant, necessary, and lawful under applicable data protection regulations.

4. Legal Basis for Processing

We process personal data under one or more of the following lawful bases:

• Consent: You have given explicit consent for a specific purpose.
• Contractual Necessity: Processing is required to fulfill a service or agreement with you.
• Legitimate Interest: Processing necessary for our legitimate business purposes, provided it does not infringe on your rights.
• Legal Obligation: Processing required to comply with U.S. federal or state law or a court order.

You may withdraw your consent at any time by contacting hello@bloomly.fit.

5. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes described above or as required by applicable U.S. law. After that, data is securely deleted or anonymized.

Retention periods vary by category:

• Marketing inquiries: up to 24 months
• Client and contract data: up to 7 years (for legal and accounting compliance)
• Website analytics data: up to 14 months

6. Data Sharing and Disclosure

We respect your privacy and do not sell, rent, or trade your personal data. However, we may share information with:

• Service Providers: Reputable third parties that assist with marketing tools, analytics, payments, or IT support — all bound by confidentiality agreements.
• Legal Authorities: When required to comply with U.S. federal or state law, court orders, or regulatory obligations.
• Business Transfers: In case of a merger, acquisition, or restructuring, where data may be securely transferred as part of business continuity.

All data processors comply with applicable U.S. data protection standards and international data protection regulations (e.g., GDPR where applicable).

7. Data Storage and Transfer

Bloomly.fit stores personal data on secure servers located in the United States or reputable international data centers. If data is transferred internationally, we ensure that:

• The recipient country has adequate data protection laws; or
• A binding legal agreement ensures equivalent protection of your data.

8. Your Privacy Rights

As a user of our services, you have the following rights:

• Right to Access: Request a copy of your personal data held by us.
• Right to Rectification: Correct inaccurate or incomplete information.
• Right to Erasure ("Right to be Forgotten"): Request deletion of your data under lawful grounds.
• Right to Restrict Processing: Limit how your data is used in specific cases.
• Right to Object: Withdraw consent for marketing or other optional uses.
• Right to Data Portability: Request transfer of your personal data to another controller (when technically feasible).

To exercise these rights, contact hello@bloomly.fit. We may verify your identity before fulfilling requests to ensure data security.

9. Data Security

We apply strong technical and organizational measures to protect your personal data, including:

• Encryption of sensitive information
• Access control and authentication systems
• Secure data backup and monitoring
• Regular software and network security updates

Despite these precautions, no system is entirely immune to risk. You acknowledge that data transmission over the internet carries inherent risks outside our control.

10. Marketing Communications

With your consent, we may send newsletters, updates, or promotional materials. You can unsubscribe anytime using the link in the email or by contacting us directly.

We strictly avoid unsolicited communications ("spam") and comply with the CAN-SPAM Act and related U.S. electronic communication laws.

11. Third-Party Links

Our website may include links to external websites (e.g., partners, affiliates, or clients). We are not responsible for the privacy practices or content of those sites. Please review their policies before providing any personal information.

12. Minors' Data

Our website and services are not directed toward individuals under 18. We do not knowingly collect or process personal data from minors. If such data is found, it will be promptly deleted.

13. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect legal, technical, or operational changes. All updates will be posted on this page with an updated effective date. Significant changes will be communicated via email when possible.